Reinventing the iconic USA TODAY.

Reinventing the iconic USA TODAY.

CLIENT

USA TODAY

WHEN

Spring 2017, Interactive III

ROLE

Research, UI/UX, Motion

PARTNER

PROJECT BRIEF

USA TODAY is one of the most trusted and reliable news sources, reaching local communities across the nation. They strive to give their audience what they deserve: a news source reflective of them. This audience craves news that is relevant and efficient for their busy lifestyles. They need clear-cut content that is respectable so they can feel confident in sharing it with their friends.  

Millenials

PURPOSE

Millenials are the want-it-now generation. Now more than ever, we need a reliable, credible news source that speaks to us and inspires us to share, comment, and promote change.

Solution 

GOAL 01

Connect and engage with a younger audience through digestible, transportable and lively content. 

Connect and engage with a younger audience through digestible, transportable and lively content. 

GOAL 02

Modernize and strengthen USA TODAY’s image as a community-builder through a custom commenting tool.

GOAL 03

Improve share graphics to enhance and reshape USA TODAY’s digital presence. 

GOAL 01

Enlighten audience

instantaneously.

USA TODAY will activate their static news using downloadable, personalized magazines to allow quick, digestible news for anyone on the go.

GOAL 02

Express opinions and promote conversations.

USA TODAY allows your voice to be heard as well as your peers. Comment on what you want, where you want in the article through in-line commenting. 

GOAL 03

Empower confidence

and control.

Custom share graphics allow users to feel confident in what they’re sharing to their friends and in return strengthen USA TODAY’s brand identity.

 



Custom share graphics allow users to feel confident in what they’re sharing to their friends and in return strengthen USA TODAY’s brand identity.

Process

RESEARCH

The beginning stages of our process involved extensive research on millennials and their news. We looked through competitive analysis, common ui trends, and behavioral data to produce the most successful solution for our audience.

Survey Results 

Survey Results 

01

60% share news through direct message or Facebook.

02

90% responded saying they were multitaskers.

03

93% responded saying they find news sources to be unreliable.

Current Issues

ISSUE 01

The share feature is limiting. If a user tries to share a photo, it only copies the photo's url, without the article or even a jpg. If a user tries to share the whole article, it gives them a url and the text “CHECK OUT THIS ARTICLE FROM USA TODAY”, which doesn't portray the reliable source it is set out to be. 

ISSUE 02

The USA TODAY app doesn't even have a commenting feature. Their mobile platform has commenting but it is not directly through USA TODAY, it is only a Facebook plugin which limits participation in the community. 

The USA TODAY app doesn't even have a commenting feature. Their mobile platform has commenting but it is not directly through USA TODAY, it is only a Facebook plugin which limits participation in the community. 

User Flows and Sketches

EXPERT USER

Meet Betty

Betty is an outspoken, community builder who loves to express her opinions as well as hear others.

betty-flow-01

ONBOARDING USER

Meet Jessica

Jessica is a dilligent, organized worker looking for an easier way to stay informed and up-to-date.

jessica-flow-01

Final Comps

AllScreens-USATODAY-02

Want to know what I'll say later?

rileyyank[at]gmail.com

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