Idea
Process

A lot of my day-to-day work involves coming up with ideas. We call them sparks, which is a quick way to jot down an idea in it’s shiniest form. Sparks can come from anywhere: an insight, a conversation, an experience, an article. This normally happens when you have a couple hours between meetings. The clock is ticking. You have an idea.

For the sake of legal purposes, this idea is entirely and completely made up.

Step 1

Break things

Reliving my childhood dream, we come up with an idea for a random workout generator for gym teachers across the world. First, we probably breaking something. We hack a Google Sheet to generate workouts. We have the base.

Step 2

Sketch it out

Next, we put pen to paper with a quick napkin sketch.

Step 3

Make it shiny

Then we make a glorified wireframe in Figma with big buttons.

Step 4

Make it shiny x2

We add some juicy zest in After Effects.

Step 5

Fake it, don’t make it

We fake a prototype with After Effects & Protopie to make it look really real. Film it in hand. Add a spicy meter. Shake it up. Push some buttons. And always end with confetti.

Step 6

Make a poster

We give it a sweet name like The Gain Train. Not available anywhere. Slap that on a poster and call it a day.